cross merchandising


cross merchandising
марк. перекрестное выкладывание*, дополняющее выкладывание* (расположение товаров в магазине таким образом, чтобы дополняющие друг друга товары находились рядом, и покупатель одного товара мог обратить внимание на другой; напр., расположение шампуней рядом с фенами)
Syn:
See:

Англо-русский экономический словарь.

Смотреть что такое "cross merchandising" в других словарях:

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  • cross-merchandise — cross merchandising UK US noun [U] ► COMMERCE, MARKETING the fact of of a store displaying together products that are related to each other so that customers are encouraged to buy several products rather than just one: »Cross merchandising was an …   Financial and business terms

  • merchandising — trading in a range of goods. Promoting the whole range of goods that are sold in a business. Glossary of Business Terms * * * merchandising mer‧chan‧dis‧ing [ˈmɜːtʆəndaɪzɪŋ ǁ ˈmɜːr ] noun [uncountable] 1. toys, clothes, and other products based… …   Financial and business terms

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